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Shelly Strom produces communications that win hearts and minds. Propelled by curiosity and an acute ability for finding and telling stories that are interesting and engaging, Shelly learned the trade while writing for newspapers in Oregon and Washington. 

Communications

Communications

Need talking points that keep leadership coordinated? How about a presentation on an organization-wide initiative? Maybe you have a complex subject to communicate to a variety of audiences. Perhaps you'd like to get attention from the news media. And what organization couldn't use the goodwill that authentic storytelling delivers?  

Whether you are a large or small organization or a sole proprietor, Shelly has the experience you need to effectively communicate with your audiences.

Open enrollment at PeaceHealth

Shelly provided leadership in creation and execution of a communications plan for PeaceHealth's 16,000-person open enrollment. She devised a campaign that was "lively and engaging" -- no small task for anything related to insurance! 

Shelly consulted with the Benefits team to develop strategy and design a messaging plan. The campaign kicked-off with a postcard.  The theme of dogs riding in cars, along with a plain-English video explaining the company's high-deductible health plan was credited with engaging more of PeaceHealth's workforce than in the past. 

Results were tangible: Higher numbers of workers selected the high-deductible plan and the employee service center received far fewer inquires from confused employees.

Shelly is available for consulting on how to effectively reach your audiences. She also can lead development and execution of your communications plan, no matter the topic. She's experienced in organizational change management, workflow messaging, workforce programs, company news and other organizational and corporate communications. 


Communications Strategy

Communications Strategy